Our Story

Our Story

Our story began in 1977 when a humble stage designer translated his set concepts into miniature paper formats to share with prospective clients. Charmed with the results, he moved away from theater and instead opened PopShots, Inc., the origin of Up With Paper. While the first release consisted of six painstakingly designed cards per year, advancements have allowed us to release multiple categories of cards per season—but our original fondness of paper and attention to craft still remain.

Up With Paper has been recognized for developing outstanding pop-up greeting cards, winning numerous Greeting Card Association’s coveted LOUIE Awards honoring design excellence. Our pop-up books, published under Jumping Jack Press, have received numerous Moonbeam Children’s Book Awards.

Up With Paper is all about bringing people closer together via playful correspondence. Our designers delight in the small details that make our products pop. We’ve integrated pull-tabs, push-button light effects, and sound clips into many of our pop-up greeting card lines. Our pop-up books are filled with hidden lift flaps and facts to delight and inspire wonder in our readers.

We are a small but devoted team with a mutual appreciation for paper. Thanks for letting us share our pop-ups with you!

Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

New wholesale site coming soon!

Our wholesale site is undergoing a facelift. We’re planning on launching in mid-June. Check back soon!

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