Pop-Up Cards

The original pop-up greeting card company, founded in 1977.

Up With Paper is all about bringing people closer together via playful correspondence. Our designers delight in the small details that make our award-winning cards and books pop.

UWP Luxe

Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

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Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

New wholesale site coming soon!

Our wholesale site is undergoing a facelift. We’re planning on launching in mid-June. Check back soon!