The Nutcracker Wins Gold Medal in 2018 Moonbeam Awards

Mason, OH: Jumping Jack Press’s brand new title, The Nutcracker: An Enchanting Pop-Up Adaption, has been awarded the gold medal in the 2018 Moonbeam Awards’ Book Arts / Pop-Up / Cut Out category. The Moonbeam Awards recognize exemplary children’s books and their creators, honoring authors, illustrators, and publishers worldwide each year with a gold, silver, or bronze medal in a wide variety of categories.

Jumping Jack Press brought the Nutcracker to life in a pop-up adaption of this classic holiday tale. Seven brightly-illustrated and dynamic spreads of pop-ups and interactive elements tell the story like never before. Each spread showcases an elaborate scene with intricate details, including a beautifully decorated Christmas tree, a full 360-degree pop-up of a swan-shaped boat, and pull-tab interactive components that move characters back and forth in a captivating battle scene.

This enchanting edition features charming illustrations by Neiko Ng, a story by regular Jumping Jack contributor Jessica Southwick, and pop-ups from award-winning paper engineer Yevgeniya Yeretskaya. Yevgeniya’s extraordinary work can be seen throughout Jumping Jack Press’s collection of seasonal pop-up books. In an interview with Best Pop-Up Books, she shared her enthusiasm about The Nutcracker in particular: “I’m very excited about this subject matter, because it combines my love of strange fairy-tales with a life-long appreciation of theater and ballet.” Best Pop-Up Books noted, “It is hard to imagine a pop-up book collection without a book created by Yevgeniya.”

The Nutcracker is available now to ship to retailers. This title has a suggested retail price of $29.95, and a Japanese edition is also available in Japan from Jumping Jack Press co-edition partner Dainippon Kaiga.

Jumping Jack Press was founded in 2007 as the pop-up book imprint of Up With Paper, the world’s leading pop-up greeting card company. The division has captured more than 10 Moonbeam Awards since its founding. Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 100 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005 and 2018. Up With Paper’s intricate, innovative Treasures, Panoramics, and Sight ‘n Sound pop-up greeting card lines, Pop-Up Snow Globe Greetings, Pop-Up Notepads, Notebooks, Boxed Cards, and Trinkets gift enclosures, as well as the company’s UWP Luxe boutique line of trend-driven pop-up greeting cards, laser-cut stationery, and elegantly packaged home goods, are available in thousands of specialty outlets throughout the United States and around the world.

Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

New wholesale site coming soon!

Our wholesale site is undergoing a facelift. We’re planning on launching in mid-June. Check back soon!