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Bring On The Smiles
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Introducing Open Sesame!
Our newest greeting card collection
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Pop-Up Cards

The original pop-up greeting card company, founded in 1978.

Up With Paper is all about bringing people closer together via playful correspondence. Our designers delight in the small details that make our award-winning cards and books pop.

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UWP Luxe

Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

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Explore our boutique greeting card brand.

UWP Luxe employs artisans to create greeting cards, boxed sets, and desktop accessories. Our cards feature elaborately foiled pop-ups and dainty details that are carefully hand-crafted and finished with care.

Visit UWP Luxe

New wholesale site coming soon!

Our wholesale site is undergoing a facelift. We’re planning on launching in mid-June. Check back soon!

Visit Existing Site